From the moment you turn on your Xbox 360 system, you're invited into a limitless world of home entertainment - courtesy of the new Xbox experience. It's a world where the best games, movies and TV shows live side by side with your personal pictures and music library, and the experience is ready to share anytime with friends in your living room or across the globe through Xbox LIVE. This new Xbox experience brings an inviting look and feel to Xbox 360 that is fun, social and simple to use.
Avatars & Party - Personalise your entertainment like never before with a customisable, animated Avatar designed exclusively by the creative geniuses at Rare Ltd. Dress your Avatar and jump into a party with friends from around the world. Whether you assume an alter ego or just be yourself, your Avatar allows you to express yourself no matter where you go in the new experience. Xbox 360 is the only device that allows you to create a virtual party with your friends with LIVE Party. Now, every experience is a shared experience. Play a game with up to eight friends. Voice chat while watching a movie or a favourite episode of "The Office." Share pictures or play an online game show with the chance to win real prizes. The new Xbox experience makes entertainment an interactive event.
Xbox Live Primetime - Xbox LIVE Primetime, a new channel on Xbox LIVE, transforms Xbox 360 entertainment. For the first time in video game history, people can come together on Xbox LIVE to play game shows such as "1 vs. 100" with real hosts, fresh content and prizes just like the games seen on TV. "1 vs. 100" comes from Endemol, the world's largest independent production company and producers of the hit show "Deal or No Deal." The game show "1 vs. 100" pits one player against "The Mob." The player's goal is to eliminate all the opposition by correctly answering questions, hoping that the opponents will answer incorrectly and be eliminated from the game.
Avatars - Keep your favorite games fresh with instant access to new content. Xbox Live Marketplace is a one-stop shop to download new game trailers, demos, and episodic content, plus new game levels, maps, weapons, vehicles, skins, and more. Accessible to everyone who establishes a broadband connection with their Xbox 360, Xbox Live Marketplace lets you personalise and extend your experience, on demand.
Xbox Live - The new Xbox 360 experience offers more online entertainment from one remote than you can find from any device that connects to the television. Xbox LIVE Marketplace is a one-stop digital download centre for entertainment, including exclusive game demos and trailers as well as hours of downloadable music videos, movies, television shows and casual games.