From this autumn, millions of Xbox owners in the UK and Ireland will have the opportunity to access Sky Player, Sky's online TV service, through their broadband-enabled games consoles.
Content - For a customer joining Sky through their Xbox, Sky Player TV will offer a wide range of linear TV channels as well as a comprehensive library of on-demand content. A number of subscription packages will be available, as will the opportunity to access programming on a pay-per-view basis.
Experience - Xbox owners in the UK and Ireland will also be able to access a wide variety of pay TV content as well as a range of interactive services uniquely delivered by the Xbox LIVE platform. For Sky Sports, for example, this will mean that live coverage will be supported by range of interactive applications to enhance the viewing experience. As well as fans being able to communicate with one another in real time via their broadband connections, they will also be able to check news and access fixtures, league tables and other on-demand information. Interactive applications will also be developed across other programmes genres.